Alex Porter, CEO of Location3, is joined by Drue Townsend, Marketing Consultant of An Outside View Consulting, LLC. They discuss the challenges of managing marketing data in today's business environment, from identifying what data to track to owning and managing it effectively. They also dive into franchise marketing, sharing insights on how franchisees can effectively use their marketing funds.
Alex Porter, CEO of Location3, is joined by Drue Townsend, Marketing Consultant of An Outside View Consulting, LLC. They discuss the challenges of managing marketing data in today's business environment, from identifying what data to track to owning and managing it effectively. They also dive into franchise marketing, sharing insights on how franchisees can effectively use their marketing funds.