Digital Shoptalk
Digital Shoptalk is a podcast focused on how trends and changes in digital media, marketing and advertising impact multi-unit brands, franchise systems and small businesses.
Digital Shoptalk
Episode 14: Drue Townsend, Marketing Consultant
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Location3
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Season 1
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Episode 14
Alex Porter, CEO of Location3, is joined by Drue Townsend, Marketing Consultant of An Outside View Consulting, LLC. They discuss the challenges of managing marketing data in today's business environment, from identifying what data to track to owning and managing it effectively. They also dive into franchise marketing, sharing insights on how franchisees can effectively use their marketing funds.