Digital Shoptalk
Digital Shoptalk is a podcast focused on how trends and changes in digital media, marketing and advertising impact multi-unit brands, franchise systems and small businesses.
Episodes
14 episodes
Episode 14: Drue Townsend, Marketing Consultant
Alex Porter, CEO of Location3, is joined by Drue Townsend, Marketing Consultant of An Outside View Consulting, LLC. They discuss the challenges of managing marketing data in today's business environment, from identifying what data to track to o...
•
Season 1
•
Episode 14
•
21:38
Episode 13: Michelle Rowan, Franchise Business Review
Josh Allen, VP of Marketing, is joined by Michelle Rowan, President and COO of Franchise Business Review. They discuss their biggest takeaways and trends from the IFA convention, including artificial intelligence and how it relates to the franc...
•
Season 1
•
Episode 13
•
25:19
Episode 12: Back In Action
Josh Allen, VP of Marketing, is joined by fellow hosts Alex Porter, CEO, and Vera Shafiq, VP of Digital Strategy to discuss the outlook for marketing in 2023. Including, what should be excepted for marketing budgets, trending tactics, and upcom...
•
Season 1
•
Episode 12
•
23:49
Episode 11: Faegre-Drinker Summit Recap
Join host Josh Allen for an event debrief with Andrew Beckman, Founder and Chairman of Location3. They're discussing their biggest takeaways from the Faegre-Drinker Summit.
•
Season 1
•
Episode 11
•
18:18
Episode 10: Bryan Cruikshank, David Weekley Homes
Join host Vera Shafiq for an enlightening conversation with Bryan Cruikshank, Director of Search & Advertising at
•
Season 1
•
Episode 10
•
28:32
Episode 9: Chris Jones of CANarchy
This week, Alex Porter hosts Chris Jones, Brand Director at CANarchy, the craft brewery collective that includes Oskar Blues, Wild Basin, Cigar City, Wasatch, Squatters, Perrin and Deep Ellum.Chris d...
•
Season 1
•
Episode 9
•
19:37
Episode 8: State of the State - Franchise Marketing
Join hosts Alex Porter and Josh Allen as they dive into the state of the state in franchise marketing, including:the economics around franchisingdigital media trends video marketing (invest in YouTube!)
•
Season 1
•
Episode 8
•
19:07
Episode 7: Paul Rocchio and the IFA
Location3 host Josh Allen sits down with the International Franchise Association's (IFA) Paul Rocchio. As VP of Development & Member Services for the IFA, Paul has played a key role in organizing the annual conventions and providing educati...
•
Season 1
•
Episode 7
•
21:31
Episode 6: Featuring Liane Caruso of Entrepreneur Media
Host Josh Allen interviews Senior VP of Entrepreneur, Liane Caruso. Entrepreneur has set its sights on being the educational hub for franchising. They're providing resources on their
•
Season 1
•
Episode 6
•
17:21
Episode 5: Meet Marketing Consultant, Drue Townsend
Host and CEO Alex Porter interviews Drue Townsend, an esteemed marketing consultant with a wealth of experience in marketing, advertising and franchising. Drue, who has l...
•
Season 1
•
Episode 5
•
18:07
Episode 4: Meet Location3 Founder & Chairman, Andrew Beckman
Get the lowdown on Location3 from the founder himself, Andrew Beckman. In this month's episode of Digital Shoptalk, Andrew walks us through what's on his mind in digital marketing, from industry trends to insightful analysis of challenges faced...
•
Season 1
•
Episode 4
•
15:29
Episode 3: Meet Ted Asbury
Meet Ted Asbury, Location3's Executive VP of Strategy. Ted came to Location3 with a wealth of experience in franchise marketing. He joins this episode of Digital Shoptalk to share franchise marketing advice and 2021 learnings as we close out th...
•
Season 1
•
Episode 3
•
17:49